LIQUID MAKEUP | Proliferate

Liquid Face Makeup (foundation & concealer)

Natural, organic liquid makeup is vastly different than the conventional. Traditional liquid makeup relies on silicone (plastic-type) ingredients to achieve a smooth texture and maximum spreadability. The liquid makeup we create is formulated with nourishing botanical ingredients that don’t just mask your skin, but rather infuse it with nutrients and essential fatty acids.

Customize our base formulas to create a concealer, full coverage foundation, sheer tinted moisturizer or BB cream. Make your formula unique by incorporating your choice of plant oils, hydrosols, or marketable extracts.

Minimum order quantity: 125 (per shade)

LIQUID FACE MAKEUP - GETTING STARTED

1. Choose from two of our Liquid Face Makeup bases. (described below). One is mega moisturizing: loaded with luxurious plant oils. The other is lightweight and water-based; both 100% natural!

2. Next, decide on your desired coverage. We suggest one of three pigment ranges: sheer (for tinted moisturizer or BB cream), medium (for foundation) or full coverage (for concealer).

3. Choose your shade spectrum. We offer a full colour range from porcelain to ebony, in cool, neutral, warm and olive tones.

4. Customize your formula. Using our base as a starting point, you may exchange some raw materials for others to make your product unique in the marketplace.

5. Select a scent. Will your product be unscented? Or will you incorporate beneficial floral waters or essential oils to create a sensory experience?

6. Source your packaging. Use one of our in-stock options, or send us your own to fill.

AIRLESS PUMP BOTTLES - Since we use a gentle preservative, airless pump bottles are the best option to prevent your product from air exposure. We stock one size (60ml) transparent airless tube.

SQUEEZE TUBE - Squeeze tubes are a good choice for liquid foundation or concealers. Use one of our three sizes of, in-stock, unbranded tubes (30ml, 15ml, or 7ml); transparent tube with matte cap and silver band.

REGULAR PUMP BOTTLE - A glass or plastic bottle with pump is also an option.

2 FORMULAS

MEGA MOISTURE BASE

Formula Code: LM-MM

Loaded with luxurious plant oils, this formula can be marketed with unlimited benefits!

Select your desired coverage:

SHEER: Tinted Moisturizer, BB Cream

MEDIUM: Liquid Foundation

COMPLETE: Concealer or Full Coverage Foundation

PRODUCT EXAMPLE

Pure Anada Tinted Moisturizer - formula with SHEER pigmentation for light coverage.

Pure Anada Liquid Concealer - formula with COMPLETE pigmentation for full coverage.

POSSIBLE CLAIMS & CERTIFICATIONS

• Cruelty-free – PETA, Leaping Bunny

• Vegan – PETA, Leaping Bunny, Vegan Society

• COSMOS Organic Certifiable

INGREDIENTS

Aqua, Cetearyl Olivate, Sorbitan Olivate, Helianthus Annuus (Sunflower) Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Heptyl Undecylenate, Glyceryl Stearate, Punica Granatum (Pomegranate) Seed Oil, Rosa Canina (Rosehip) Fruit Oil, Vitis Vinifera (Grape) Seed Oil, Leuconostoc/Radish Root Ferment Filtrate & Lactobacillus & Cocos Nucifera (Coconut) Fruit Extract, Cetyl Alcohol, Lysolecithin, Sclerotium Gum, Xanthan Gum, Pullulan, Lavandula Officinalis (Lavender) Flower Oil, Pelargonium Graveolens (Geranium) Flower Oil, Cymbopogon Flexuosus (Lemongrass) Herb Oil, May Contain (+/-) Iron Oxides (CI 77499, CI 77491, CI 77492), Titanium Dioxide (CI 77891), Mica

CUSTOM INGREDIENT OPTIONS (may incur a price change)

• Substitute any included oil with an alternate plant oil or herbal extract

• Substitute water and/or aloe with an alternate floral water

• Choose your own scent (flavour and/or essential oil combination). The default formula includes Lavender, Lemongrass and Rose Geranium.

SENSATIONAL SQUALANE (OIL-FREE)

Formula Code: LM-SS

A fast absorbing, long wear formula. Featuring highly beneficial Olive Squalane,

Derived from olives, squalane is a fast-absorbing, non-greasy moisturizer that mimics the squalene component of our own skin's sebum.